Baffa's commercial work has been driven by strong imagery paired with uplifting themes about the human spirit. His ability to produce, write, direct, shoot & edit gives him a foundation of experience that perpetuates an ability to collaborate with every team member during all aspects of the creative process. Having directed spots for major brands with large crews and also director-d.p.'d his own grass-roots projects, Baffa is uniquely suited for all types of endeavors. With a background not only in directing but also in building, marketing & self distributing three successful independent film-properties with ancillary merchandise licensing deals, Baffa brings an intimate multi-platform knowledge to the table that allows him to communicate candidly with clients.